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FM 
TOP   
 
Listened to FM in the last 1 week
    Listened Not listened
    (000s) (000s)
  All 656 36972
Sex
  Male 516 19526
  Female 141 17446
Age Group
  .12-14 30 3779
  15-19 129 5441
  20-24 196 4770
  25-34 163 7975
  35-44 95 5813
  45-54 29 3855
  55+ 14 5338
Occupation
  [Urban]Unskilled Worker 28 1199
  [Urban]Skilled Worker 49 1048
  [Urban]Petty Trader 12 509
  [Urban]Shop Owner 25 816
  [Urban]Businessman/Industrialist 6 186
  [Urban]Self-employed Professional 2 23
  [Urban]Clerk/Salesman 19 522
  [Urban]Supervisory level 6 195
  [Urban]Officer/Executive - Junior 7 104
  [Urban]Officer/Executive - Middle/Senior 8 59
  [Rural]Owner Farmer 72 4062
  [Rural]Leased Farmer 24 242
  [Rural]Agricultural Worker 17 830
  [Rural]Owner of livestock - 39
  [Rural]Owner of fisheries - -
  [Rural]Owner of poultry - -
  [Rural]Unskilled Labour (other than agriculture) 8 2181
  [Rural]Artisan/Skilled Labour 26 987
  [Rural]Shop/Trade 42 661
  [Rural]Postman - 7
  [Rural]Teacher 8 78
  [Rural]Doctor - 57
  [Rural]Service (Rural-in any village) - 122
  [Rural]Service (Urban) - 303
  Not Working 106 15247
  Student 188 6945
  Retired 3 551
Education
  Illiterate 19 12884
  Literate but no formal schooling 23 422
  School-Upto 4th Standard 14 1140
  School-5th to 9th Standard 206 12385
  SSC/HSC 230 7664
  Some college (incl. Diploma) but not graduate 91 906
  Graduate/Post Graduate-General 58 1467
  Graduate/Post Graduate-Professional 15 104
Reporting Units
  Amritsar 3 760
  Chandigarh 11 615
  Faridabad 70 706
  Ludhiana 6 1043
  Rest of Haryana 425 13551
  Rest of Punjab 94 15888
  Himachal Pradesh 48 4410
SCR
  Haryana 206 4300
  Punjab - Punjab Plains 17 2590
  Punjab - Bisht Doab (Beas, Sutlej & E.Punjab Plains) 29 3509
  Chandigarh 11 615
  Himachal Pradesh - Himachal 10 462
  SCR Rural 383 25496
Pop Strata
  40 lakh+ towns - -
  10-40 lakh towns 78 2509
  5-10 lakh towns 19 1156
  1-5 lakh towns 129 3771
  50000-1 lakh towns 4 1203
  Below 50000 towns 44 2838
  5000+ villages 81 4635
  1000-5000 villages 220 14762
  Below 1000 villages 82 6099
SEC
  A1 25 364
  A2 21 682
  B1 23 939
  B2 36 1333
  C 71 2725
  D 53 2327
  E1 21 1029
  E2 22 2078
  R1 38 673
  R2 122 4010
  R3 154 10260
  R4 68 10553
Urban/Rural
  Urban 273 11476
  Rural 383 25496


 
FM listenership by daypart - Weekdays
TOP  
    Early Morning Late Morning Pre Noon Early Afternoon Late Afternoon Evening Late Evening Night Late Night Do not listen
    (000s) (000s) (000s) (000s) (000s) (000s) (000s) (000s) (000s) (000s)
  All 242 138 115 125 129 131 182 103 32 37013
Sex
  Male 184 102 88 96 102 111 160 66 27 19555
  Female 58 36 26 29 27 21 22 37 4 17459
Age Group
  .12-14 17 3 2 1 8 17 - - - 3782
  15-19 54 14 23 19 19 39 35 35 8 5467
  20-24 49 38 33 48 37 50 45 21 4 4771
  25-34 62 50 35 41 37 15 64 23 5 7981
  35-44 45 28 14 9 25 7 22 12 13 5815
  45-54 12 3 6 6 2 4 10 10 2 3855
  55+ 2 1 1 1 1 - 7 1 - 5342
Occupation
  [Urban]Unskilled Worker 15 3 4 6 4 5 14 5 - 1200
  [Urban]Skilled Worker 21 10 9 10 5 6 16 7 7 1049
  [Urban]Petty Trader 6 4 4 4 1 1 1 - 2 509
  [Urban]Shop Owner 9 8 8 9 6 10 6 5 1 816
  [Urban]Businessman/Industrialist 1 1 0 1 - 0 4 1 0 187
  [Urban]Self-employed Professional - 1 1 - 0 0 - - - 23
  [Urban]Clerk/Salesman 8 2 1 2 5 - 2 1 2 524
  [Urban]Supervisory level 4 2 - - 1 2 1 3 1 195
  [Urban]Officer/Executive - Junior 5 3 - - 1 - 1 1 - 104
  [Urban]Officer/Executive - Middle/Senior 2 1 - - - 1 1 1 2 59
  [Rural]Owner Farmer 21 18 - 16 8 13 22 8 - 4062
  [Rural]Leased Farmer - - - 21 21 4 4 - - 242
  [Rural]Agricultural Worker 17 - - - - - 17 - - 830
  [Rural]Owner of livestock - - - - - - - - - 39
  [Rural]Owner of fisheries - - - - - - - - - -
  [Rural]Owner of poultry - - - - - - - - - -
  [Rural]Unskilled Labour (other than agriculture) - - 8 - 8 - - - - 2181
  [Rural]Artisan/Skilled Labour - 8 - - 8 - 8 - - 997
  [Rural]Shop/Trade 8 24 20 11 16 - 13 8 - 661
  [Rural]Postman - - - - - - - - - 7
  [Rural]Teacher - - - - - - 8 8 8 78
  [Rural]Doctor - - - - - - - - - 57
  [Rural]Service (Rural-in any village) - - - - - - - - - 122
  [Rural]Service (Urban) - - - - - - - - - 303
  Not Working 27 35 36 29 18 9 17 33 2 15252
  Student 96 17 22 15 25 80 46 20 5 6965
  Retired 1 0 - 0 1 - 0 0 - 551
Education
  Illiterate 3 - 3 9 4 1 4 2 - 12888
  Literate but no formal schooling 23 - - - 1 3 23 1 - 422
  School-Upto 4th Standard 4 2 10 - 8 - 1 4 - 1140
  School-5th to 9th Standard 76 57 36 32 38 45 35 23 9 12399
  SSC/HSC 55 43 41 64 53 37 71 37 9 7683
  Some college (incl. Diploma) but not graduate 53 14 21 13 13 40 27 25 11 907
  Graduate/Post Graduate-General 24 13 3 7 11 4 15 7 1 1470
  Graduate/Post Graduate-Professional 3 8 - 0 0 2 7 5 2 104
Reporting Units
  Amritsar 0 1 1 1 1 1 1 2 - 760
  Chandigarh 5 5 1 1 1 1 1 2 - 615
  Faridabad 43 13 9 14 7 6 10 13 8 709
  Ludhiana 3 2 2 1 1 3 1 -