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ViewPoint Why the Consumer should not be the King in India?

Why the Consumer should not be the King in India?

Author | exchange4media News Service | Friday, Jun 20,2008 8:42 AM

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Why the Consumer should not be the King in India?

This article by Jitender Dabas, VP & Strategic Planning Director, JWT Delhi, won him WPP’s coveted Atticus Award for 2007, which honors original thinking in communication services. He provides an interesting approach to building service brands in ‘high power distance’ societies, making out a case why the consumer should not be king.

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