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Viewpoint: Webinar – An evolving marketing tool

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Viewpoint: Webinar – An evolving marketing tool

A marketer’s skills are constantly tested in his bid to cut through the clutter to reach his potential customer. With technological advancements and rampant Internet penetration, ‘webinars’ help marketers reach out to a vast audience in a one-to-many presentation using audio and video, thus saving time and money. Cisco WebEx’s Balaji Kesavraj throws ore light on this.



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