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Viewpoint: The ‘Nano’ Challenge

07-February-2008
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Viewpoint: The ‘Nano’ Challenge

Sourabh Mishra, Chief Strategy Officer, TBWA\India, argues that the Nano is not just about the automobile industry; it more about a disruptive new price proposition. What has been overlooked is the impact that the Nano -- and other such disruptive offerings before it -- will have on other categories.

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