ViewPoint Viewpoint: Artificial Obsolescence

Viewpoint: Artificial Obsolescence

Author | exchange4media News Service | Thursday, Jun 26,2008 8:31 AM

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Viewpoint: Artificial Obsolescence

Obsolescence is inevitable. According to writer and advertising professional Anand Kurian, there is real obsolescence and then there is artificial obsolescence. For marketers, creating artificial obsolescence becomes an effective persuasive marketing tool that can help create repeat buyers.

Tags: e4m

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