'
Subscribe Last 30 Days' News e4m on your Mobile - www.exchange4media.mobi
Apr 28, 2017 rss feed
 View Point Email this page
How often do we pause and ponder about industry issues that have a bearing beyond just our rigmaroles? Share insights that can further the common understanding? Or, at the very least, point at things that need to be set right. View Point - an exchange4media platform, will fill this void and become a source of understanding, action and perhaps some inspiration.

The birth of the Global Indian

From whining about the globalisation of India to celebrating the Indianisation of the Globe: tracing and defending the role of media and advertising


Mythili Chandrasekar, VP and Executive Planning Director, JWT Chennai

From chasing Coca-Cola away from the country to the Videocon advertisement, which shows people all over the world chanting the Gayatri mantra, it’s been a long and colourful journey.

Remember the days when everyone whined and complained about the globalisation of India? We should not be allowing serials like The Bold and The Beautiful -- this is deplorable erosion of cultural values, we declared. After all, there was no promiscuity in India at all -- we had to learn it from Ridge Forrester! Let’s blame multinationals for suppressing Indian entrepreneurship. Let’s blame Kerry Packer for corrupting cricket. Let’s blame Baywatch for changing dress codes. Let’s blame Barbie dolls for corrupting our little girls. After all, till then, our little girls never dreamed of wearing beautiful dresses.

And let’s not forget advertising! Let’s blame advertising too. Advertising is showing Western images. Advertising creates unnecessary desire. Advertising makes us buy products we don’t need. Hey, we don’t need soaps and shampoos -- we have shikakai. We don’t need toothpastes -- we have neem stems and charcoal powder. We don’t need foreign cars. We have Ambassadors!

Some of us did try to argue. We went hoarse telling the critics that globalisation is an economic phenomenon. That economics creates change. Media only spreads it. Advertising only reflects it. We went hoarse defending ourselves at seminars on “Globalisation and its impact on cultural values”.

We quoted global economists. “Global business helps put meritocracy in place of hierarchy, democracy in place of dictatorship, modernization in place of feudalism, openness in place of secrecy, freedom and opportunity in place of restriction and repression,” they declared. Thank God for global economists. We cited market research. Thank God for market research. We told them that 80 per cent of consumers around the world generally welcome global brands, believing they will represent greater competition, better products and lower prices.

Well, you don’t need to say too much of all that any more.

Remember the days when that bright cousin was sent to the USA by TCS, and the Ph.D brother-in-law from Princeton who visited you once in two years? Remember how you worried about your wet bathrooms before their visit? And waited for those huge suitcases to be opened up? Wondering whether they had remembered your Parker pen refills? Remember the annual quota of Camay soaps? And Impulse body sprays? And those awful synthetic sarees? And the trip to Grand Sweets the day before their return?

Well, you don’t have too much of that either, any more.

From the Non Resident Indian to the Now Required Indian

Because, somewhere along the way, our beauties became world queens. Before we knew it, Amitabh Bachchan was in the wax museum. And Deepak Chopra had repackaged the Bhagawad Gita. Before we knew it, the editor of Newsweek was an Indian born. And not just men. What about Indra Nooyi? Wasn’t she a woman? That too from Chennai? Guess what got on to Time magazine cover? Indian yoga. Guess what – Madonna has henna on her hands! Guess what – Dilbert has an IITian called Asok! Guess what – there are 110 Gopalakrishnans in AT&T! Guess how many Indians were on the team that developed Windows? Guess what -- Narayanamurthy spoke at Harvard. Have you read it? I’ll forward it to you. Do you have a Hotmail ID? Hey, guess who created Hotmail? An Indian. Guess what – an Indian is directing a movie on Queen Elizabeth! And who is this Night Shyamalan, yaar? He’s an Indian. Guess who’s swarming all over New Jersey in the Y2K? Good, hard working Indian boys! And before we knew it, good hard working Indian girls too. Guess whom I saw in Frankfurt airport? Dhanbad periamma’s neighbour’s daughter. She works in Wipro. She was going to Chicago. For the third time! And guess what -- somewhere along the way, we stopped calling it Brain Drain.

Even then the grumblers persisted. And even then, we did our bit. Look, we said, Harry Potter has to be translated into Hindi to be successful. Barbie has now come in a saree – she looks like Aiswarya Rai in Devdas. Look, we said, finally, even multinational brands must succumb to Indian taste. See, there’s panneer pizza! And aloo tikki burgers! And the Josh Machine! And the Chevrolet husband brought home the car on Karva Chauth day!

Look, we said, we are not the only ones. Many countries feel this way. “The world is shrinking not because we all have the same ideology or politics or religion, but because we all understand what Coca-Cola means,” we quoted.

Psychologists had asked people in dozens of nations, rich and poor, how satisfied they were with their lives. There was a clear connection between a nation's per capita gross domestic product and the average happiness of its citizens. In terms of psychological pay-off, the benefits of globalisation were going overwhelmingly to the world's lower classes, nations with a per capita annual income under $10,000. Thank God for worldwide happiness surveys.

As the world gets smaller, do its inhabitants become more similar? Or do cultural differences across countries remain constant despite diverse influences from across the globe? According to a worldwide survey of consumers in 30 markets, the answers are: yes and yes!

Look, we said, don’t worry. India will absorb the new without replacing the old. She’ll be fine.

Well, you don’t have to say all that any more.

Somewhere along the way, the tide turned

“America is no longer a premium brand, and the world's love affair with the US, while not exactly over, is no longer blind and unquestioning,” said magazine articles. “During the last decade, there has been a pronounced shift in Western tastes and fashions towards 'Asianisation' – a yearning for the values of older, wiser, more contemplative civilizations.” Thank God for magazine articles.

Somewhere along the way, Rajiv Gandhi and Manmohan Singh and P Chidambaram and Abdul Kalaam and Dhirubhai Ambani and Vijay Mallya and AR Rahman and Arundhati Roy changed the way we Indians looked at ourselves. (And so many others, God bless them all – and God, please specially bless Lakshmi Mittal. And God, also bless the man in the Rajanigandha ad, who buys a foreign company. And all those guys in suiting ads who come back to Indian soil, giving up all those white girls.)

Even then they grumbled. Oh, we are becoming the back office of the world. They are taking advantage of our cheap labour costs. But guess what, no one was listening.

Because, the time, as the walrus said, had come.

From masalas to massages to movies: we are “going global”

Look what we read today. Bollywood we hear is going global! And this is not just about one Aiswarya or one Shekar Kapoor. This is about Paramount Pictures co-producing Indian films for local and global markets. The IIMs are going global. (Or they will, if the Ministry of Education allows them.) Indian animation is going global. Indian housewives are going global – on the Net -- correcting English essays written by Chinese and Japanese children. Our organic farming is going global.

Always a large number in the USA, our students are today the largest in the segment, and now spreading all over – UK, Australia, New Zealand…

Look what we read in the culture pages. Bharat Natyam dancer incorporates Chinese martial arts and Tibetan chanting. English play with Carnatic music. Shakespeare re-enacted in seven Indian languages – all at once, in the same play on the same stage. An American writer (Nathan Scott, born in India, spoke Hindi before English, calls himself a “third culture kid”) using Indian kalamkari art to illustrate an Indonesian tale in English. Reads it out to children in a bookshop in Chennai.

By the way, my brother-in-law’s brother’s daughter who was born and brought up in Indonesia went to study in the USA, and married a half-Chinese, half Moroccan – born and brought up in Paris. We attended the reception in Bombay…he wanted to play “nelangu” (Tamil wedding games), and all her cousins sang Hindi songs, because they had all grown up in Calcutta! How’s that for the multi-cultural Indian?

And look what we read in The Economic Times.

“Indian companies go for global hued hiring.” “Percentage of other nationalities being hired by Indian companies steadily rising and expected to go up”. “We have to become a more embedded part of the countries and communities we operate in.” “International associates will help the team develop a global and multicultural mindset,” say Indian IT heads. Thank God for Indian IT Heads. And thank God for The Economic Times.

“Within the next five years, India’s economy will overtake Japan”. Wow. “In the second quarter of the 21st century, India will be among the three countries that rule the world. The world will become tripolar.” Tripolar? Wow. “Merit, hard work, democracy, secularism, and educational emphasis take India to the front.” Is that us they are talking about? Wow. “Indians work hard, and sleep even less. 46% of Indians, highest in Asia, sleep for less than 6 hours,” says India Today, so thank God for India Today too. “Indians won’t just play with the tail of the tiger. In the near future they will be the whole tiger.” Wow. “India is at the epicenter of the way the world is changing its business format.” Wow. “We are taking America. It’s the Trojan horse principle. Get inside and work.” says a professor in Columbia. Thank God for professors in Columbia!

The other day, I asked a bunch of nine-year-olds to respond to the word “money”. The first comeback was “dollars”!

This is it, I decided! I raise a toast to the birth of the Global Indian! And I do it with a glass of Coca-Cola. As the ad says, “Sar utha ke piyo”.

I say, let’s chant the Gayatri, along with the Videocon advertisement, which shows people all over the world chanting the Gayatri.

I say, let’s drop population control, produce more Indians, and populate the whole world and rule the planet! Let’s Indianise the globe!

 
Archives
Getting a hold on Google Instant Benedict Hayes
- Benedict Hayes, Head of Search, Communicate 2 - 10/15/2010
Webinar – An evolving marketing tool
- Balaji Kesavraj, Head - Marketing (India), Cisco WebEx - 10/21/2009
Accurate and reliable Readership Measurement Matrices need of the hour
- Manajit Ghoshal, CEO, Mid-Day Infomedia - 1/28/2009
Consumers are the New Media
- Atrayee Chakraborty, Business Director, Lintas Media Group - 1/15/2009
Lending a helping hand to those who fell defending Mumbai
- S Yesudas, CEO, RK Swamy Media Group - 12/2/2008
It would be wonderful if a great idea wins an election
- Swapan Seth, CEO, Equus Red Cell - 11/24/2008
Social Media: A suitable supplement?
- Indranil Datta, Vice President – Knowledge, Mudra RADAR - 10/13/2008
100 GRP: New benchmark or overrated myth?
- Indranil Datta, Vice President - Knowledge, Mudra RADAR - 9/8/2008
Reality talent search: Redefining TV viewership
- Indranil Datta, Vice President-Knowledge, Mudra RADAR - 8/13/2008
Artificial Obsolescence
- Anand Kurian, Writer and advertising professional, - 6/25/2008
Why the Consumer should not be the King in India?
- Jitender Dabas, VP & Strategic Planning Director, JWT India - 6/19/2008
How the Voda pug got lost in God’s own country
- Rajul Kulshreshtha, Managing Director -- Motivator, A GroupM company - 6/3/2008
There is a new K-serial on air, it’s called K-ricket
- Anisha Motwani, Executive Director-Marketing, Max New York Life - 5/22/2008
Managing Retail Through Market Research
- Muder Chiba, Executive Director, TNS India - 5/8/2008
Understanding Integrated Marketing Communication in India
- Deepika Kurl, Sport Leasing – Corporate Controller, San Francisco, USA - 4/11/2008
Making the most of large format events
- Vijay Singh, MD, 141 Sercon - 3/31/2008
... And then there were blogs
- Preeti Chaturvedi, Manager, Mktg & Biz Dev., GIST
Justin Rabindra, VP, Training & Knowledge Mngt, Ogilvy One Worldwide - 2/25/2008
The ‘Nano’ Challenge
- Sourabh Mishra, Chief Strategy Officer, TBWA\India Group - 1/29/2008
Genre hypnotism
- Manisha Talwar Rana, Marketing Communications, LG Electronics - 1/10/2008
When ‘Dhan’ in Dhanteras becomes elusive
- Vishakha Singh, Head-MarCom, Future Media India - 11/22/2007
Who stole my retail dream?
- Hemant M Mishrra, Brand Consultant, Mudra Brand Sollutions - 11/5/2007
Watching less, Reading less, Talking more
- Praveen Ramachandra, Business Director, Insights, MindShare, Bangalore - 10/24/2007
The 4Es of Client Management
- Swapan Seth, CEO, Equus Red Cell - 10/11/2007
Advertisers to vie for that two square inch space on your mobile handset
- Dr L Venkata Subramaniam, Research Staff Member, IBM India Research Lab - 9/10/2007
The Lintas saga: Why Prembhai is not Anilbhai or Mukeshbhai
- Ramanujam Sridhar, CEO, brand-comm - 8/8/2007
Is the Advertising business losing respect?
- Gopinath Menon, Senior Vice-President, Media, TBWA India - 7/28/2007
What's your brand's chakra reading?
- Mythili Chandrasekar, VP and Executive Planning Director, JWT - 7/19/2007
Growing hunger for Business Analytics
- Sandeep Pandey, National Business Director, ATG - 3/20/2007
Is agency bonus the right way to reward success?
- Libby Child - CEO, UK, & Sunil Gupta - Regional Director, South West Asia, APRAIS Worldwide - 2/6/2007
Is your media plan CAS-trated?
- Rajendra Dwivedi, Business Director, MAXUS - 1/22/2007
Do not divide - and rule!
- Premjeet Sodhi, Senior Vice President, Initiative, Lintas Media Group - 12/5/2006
Bonding with the big studios at MIPCOM
- Gitanjali Murari, Programming Head, PIX - 10/24/2006
The Phenomenon of Instant Success
- Sandeep Singh & Gaurav Sood, COO, CSD, Get.Next.Job, Wunderman India - 8/16/2006
The mystery of the vanishing agency
- Lynn de Souza, Director of Media Services, Lintas India Pvt Ltd. - 7/27/2006
The Word-of-Mouth Factor

I have found that Word-of-Mouth works fastest when integrated into standard brand building communication.

- Sumit Roy, Founder Director, Univbrands - 6/28/2006
Be a leader, others will follow you as an evangelist
- Prof. Sushil Bahl, Consultant, International School of Business and Media, Pune - 4/24/2006
Towards a meaningful industry integration
- S. Yesudas, COO, Media Direction - 4/1/2006
Showtime Everywhere @ Davos 2006
- Atri Sengupta, Director, Showtime - 2/21/2006
A door to “impact” full media plans
- S Yesudas, Business Advisor (Director), Initiative Worldwide, Jakarta - 1/17/2006
A profession does not become redundant, its practitioners do
- Svetleena Choudhary, Media Group Head, Initiative, Delhi - 12/9/2005
Jaago Grahak Jaago – bring accountability in media
- Rajul Kulshreshtha, General Manager, GroupM Team LG - 11/8/2005
YOUR PASSPORT TO POWER
- Sushil Bahl, Consultant, International School of Business & Media, Pune - 10/18/2005
Media specialist: Changing paradigms
- S Yesudas, Business Advisor (Director), Initiative Worldwide, Jakarta - 10/7/2005
“It’s the customer, stupid”
- Justin Rabindra, Regional Knowledge Manager, Asia Pacific,OgilvyOne Worldwide - 8/8/2005
The Changing Indian Woman
- Kishore Chakraborti, Associate VP and Director, Consumer Insight, McCann Erickson India - 7/12/2005
Vision & Mission: Breaking the joojoo
- Manosh Sengupta, General Manager – Marketing Communications, IDEA Cellular Limited - 6/22/2005
It’s about time we took the customer seriously, and started treating him like he mattered
- Justin Rabindra, Regional Knowledge Manager, Asia Pacific,OgilvyOne Worldwide - 5/18/2005
Too much of a good thing? Research Vs "gut feel"
- Abraham M. Alapatt, Client Services Director, Ogilvy & Mather Advertising, Chennai,& Practice Group Partner, Ogilvy Business Network - 4/27/2005
Does brand management need a shave and a wash?
- Ashish Misra, VP Marketing, Mason & Summers Alcobev - 4/6/2005
Is creativity all about creatiwitty?
- Surojit Sen, Creative Supervisor (Copy), Rediffusion DY&R, New Delhi - 3/15/2005
Singapore Airlines – An Excellent Asian Brand
- Martin Roll, CEO, VentureRepublic, Singapore - 12/18/2004
Changing Black into White!
- Sushil Bahl, Faculty, Marketing Area, Nirma Institute of Management,Nirma University - 11/27/2004
STAR POWER – Will the force be with you?
- Anupma Suneja, General Manager, Synovate - 10/29/2004
The True Value of Account Management
- Anisha Motwani, Vice-president, EURO RSCG, New Delhi - 10/4/2004
K-Kapoor Factory, B-Bollywood, C-Cricket…but no crorepatis!
- Rakesh Khar, Programme Director, School of Communications, Jaipuria Institute of Management, Noida - 9/16/2004
A Closer Look at Awards
- Indu Balachandran, Executive Creative Director, JWT Chennai - 8/26/2004
Moving towards ‘virtual’ PR agencies
- Sushil Bahl, Faculty–Marketing Area, Nirma Institute of Management, Ahmedabad - 8/11/2004
Pepsi and the art of Cool
- Rohit Ohri, Senior VP & Area Director-Delhi, J Walter Thompson - 7/21/2004
Cannes of creativity (no worms need apply)!
- Ashish Misra, Vice-President Marketing, Katra Liquor - 7/8/2004
"Budget blues and the rest of the year"
- Anant Rangaswami, Director, Event Management Development Institute - 6/24/2004
Understanding Commercial Break Viewing on Television Setting Norms that Promote Effective Buying
- P V Narayanmoorthy, Regional Director, Strategic Resource, Carat - 6/7/2004
“The list of their restrictions can go on forever…….Perhaps they deserve all those many crores that they receive for endorsements. It offsets their suffering, I guess. Except, how come they have all the restrictions and all the money, and I have all the choice, not the power to exercise it?”
- Anant Rangaswami, Director, Event Management Development Institute - 5/29/2004
‘Comparing different and unrelated companies often is an acceptable approach if you are looking simply at the operating features of the business rather than their financial performance.’
- Sushil Bahl, Faculty–Marketing Area, Nirma Institute of Management, Ahmedabad - 5/15/2004
"A fully interactive brand channel on UK satellite today exists in what is essentially a walled-garden of some 200 channels, rather than the Wild West of 17 million websites. It reaches more than seven million homes and will drive commerce both electronically and through the brand’s outlets."
- Bhaskar Majumdar, CEO, Recreate Solutions - 4/21/2004
The index could be based on a rating that takes into account agreed parameters/attributes, past-present media coverage/favourability and relevance, ground situation in terms of successful/unsuccessful seasons/tenures, future prospects, etc.
- Rajesh S Lalwani, Director, Strategy & Business Development, brand-comm - 4/10/2004
Instead of a Unique Selling Proposition, let’s start thinking about our Unique Feelings Proposition.
- Suresh Dinakaran, President, Communicate, Dubai - 3/11/2004
Creating the right buzz through WOM
- Prof. Sushil Bahl, Faculty, Marketing Area, Nirma Institute of Management, Nirma University, Ahmedabad - 2/24/2004
"India Shining is worth more than a Lion"
- Swapan Seth, Co-CEO, Equus Red Cell - 2/10/2004
Connecting with the Rural Folks
- R V Rajan, CMD, Anugrah Madison Advertising Pvt. Ltd. - 1/13/2004
THE “INCREDIBLE” BRAND!
- Sushil Bahl, Faculty, Marketing Area, Nirma Institute of Management, Ahmedabad - 12/20/2003
7 Highly Effective Ways of Killing a Brand
- Ashish Misra, , - 11/27/2003
"AND WE DRINK THIS STUFF !!"
- Prof. Sushil Bahl, Faculty, Marketing Area, Institute of Management, Nirma University - 11/5/2003
Sorry, Cannes Save You.
- G S Shridhar, CEO, Purple Blaze Advertising Consultancy - 10/24/2003
The Context of Existance
- Swapan Seth, Co-CEO, Equus Red Cell - 9/24/2003
"Oh, you don't work Saturdays" and other taunts!"
- G S Murari, Director, Fidelis Advertising and Marketing - 9/13/2003
"But to say advertising is dead or dying is being somewhat naïve"
- Sushil Bahl, Professor, Mudra Institute of Communications (MICA) Ahmedabad - 9/1/2003
Attack of the delight providers
- Ashish Misra, Vice President, The Henley Centre - 7/30/2003
"Creativity on demand with creative aerobics and imagination management"
- Prof. Linda Conway Correll and Sushil Bahl, , - 7/23/2003
"Lessons in Advertising"
- Anand Halve, Co Founder, Chlorophyll - 7/3/2003
"Fees, and not a 15% commission, I am told, are now the order of the day."
- Sumit Roy, Founder Director, Univbrands - 6/2/2003
"The AOR or media agency will continue to grow in importance because this is where one talks money."
- Arun Kumar, Associate Media Director, MPG, Delhi - 5/15/2003
"Does your Marketing Strategy know your Consumer?"
- Ashish Misra, Vice President, The Henley Centre. - 4/26/2003
"Is there an insidious move to undermine the very edifice on which print is built? That of credibility. Is there an attempt to 'commoditise' news? "
- Indrajit Lahiri, Professor of Broadcast, Symbiosis Institute of Mass Communications - 4/15/2003
"Is there an insidious move to undermine the very edifice on which print is built? That of credibility. Is there an attempt to 'commoditise' news? "
- Amitava Guha, GM,, Key Accounts Hindustan Times - 4/1/2003
"Asian companies need to move up the value chain through strategic branding."
- Martin Roll, CEO, VentureRepublic - 3/26/2003
"THE PRICE IS RIGHT (OR IS IT?)" A closer look at the perils of misusing the pricing variable in the marketing mix.
- Anand Halve, Co Founder, Chlorophyll - 3/1/2003
"If today, agencies are under fire, are we, the client, not as responsible for this crisis?"
- Manosh Sengupta, GM, Marketing Communications, Idea Cellular - 2/19/2003
"Media marketing has finally come of age."
- Rajul Kulshreshtha, CEO, Optimedia Indonesia - 1/30/2003
"Great advertising ideas are not just original and interesting, most importantly they are relevant."
- Samit Sinha, Managing Partner, Alchemist Brand Consulting - 1/11/2003
"Look London, Talk Tokyo: The eternal schizophrenia of the advertising creative person"
- Kiran Khalap, Founder, Chlorophyll - 12/28/2002
How often do we pause and ponder about industry issues that have a bearing beyond just our rigmaroles? Share insights that can further the common understanding? Or, at the very least, point at things that need to be set right. View Point - an exchange4media platform, will fill this void and become a source of understanding, action and perhaps some inspiration.
- Swapan Seth, Co-CEO, Equus Red Cell - 12/16/2002
"I think a lot of our clients are far more inquisitive about the future of media than us media professionals..."
- Sandip Tarkas, President, South Asia, MPG - 12/2/2002
"But now, it sometimes seems to me that the creative and servicing teams are completely divorced from the media"
- Shovon Chowdhury, Exec VP & GM, Bates India - 11/12/2002
"Broadcasters are today putting the distribution and pay related issues as top priority and factor in new concepts like 'Opportunity To See'"
- Amitabh Srivastava, - Network Development, GM Aaj Tak - 10/21/2002
Phadnis comes from Planning and Strategy background, having worked with Starcom, HTA and Rediffussion. Phadnis joined TV Audience Measurement [TAM] as Director, S-Group in early 2002 quitting Starcom as Media Director.
- Atul Phadnis, Director - S-Group, TAM - 10/1/2002
An ardent bridge player, a producer, a writer and a teacher - one could go on and on about Amit Khanna. Khanna has a wide lineage- he has worked in theatre, radio, television, journalism, advertising and films. He has been on the executive committee of IBF, Indian Music Industry, and Film Federation of India. He set up Plus Channels in '90s and quit in 2000 to launch Reliance Entertainment with Reliance. Khanna the Chairman of the Convergence Committee of FICCI. And also he is the Member of the Core Group of Ministry of I&B, on GATS and Ministry of Commerce. His contributions and association is a long list.
- Amit Khanna, Chairman, Reliance Entertainment - 9/16/2002
Unless media independents enlarge their scope and act as clear partner with the brand both in terms of efficiency in planning and providing actual savings, they will not be heard or seen by practical clients
- V.Balasubramanium, National Director, ATG - 8/19/2002
exchange4media has been calling me for my Viewpoint, but like a true advertising person, I have no time! So I decided to write it in sleep (if you can walk in sleep why can't you write in sleep?) If it hurts your sensibility or you disagree with my views, please disregard this as a piece of junk - because I know it is impossible to pour water in a glass full of water - to give gyan to advertising gyanis.
- Amit Ray, VP-Media Services, Mudra - 7/24/2002
"How does a media professional go about seducing his two primary constituents; the client & the client's customers?"
- Sai Nagesh, GM, Maximize - 7/8/2002
Creating Media Assets
- CVL Srinivas, COO-North&South, Madison Media - 6/24/2002
 
 

Disclaimer
:

"The views expressed are personal views of the author and not necessarily represent the views of the organisation author works for or of exchange4media.com."

© exchange4media 2007                                                                                     Post your opinion

Dialogue
People Movement
Home | About US | The Team | Contact US | In Press | Terms of Use | Advertise with us | Our Tour & Travel Operator | Articles | E-book | Press Releases | SMS Push | Site Map
Access exchange4media.com on your mobile www.exchange4media.mobi
This site is best viewed in Internet Explorer 6 & above at 1024 X 768 resolution.
Copyright © : 2010 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by