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Viewpoint: ‘It would be wonderful if a great idea wins an election’

25-November-2008
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Viewpoint: ‘It would be wonderful if a great idea wins an election’

It’s election season once again, and this time BJP seems to have a winner of a campaign with ‘Mehngi Paregi Congress’. Swapan Seth, CEO, Equus Red Cell, takes a look at political advertising in India, comparing the advertising strategies of two of India’s largest political parties – the Congress and the BJP.

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