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USP…not so 'unique' anymore!

12-March-2004
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USP…not so 'unique' anymore!

Mantra for a successful business has ever been the USP. But, in an oversupplied economy, only customers' feelings drive purchase decisions. 'In an economy plagued with abundance in everything, business no further runs on the selling proposition, rather customers' feelings,' says Suresh Dinakaran, President, Communicate, Dubai.

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