ViewPoint Thumbs up to choice

Thumbs up to choice

Author | exchange4media News Service | Monday, May 31,2004 7:17 AM

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Thumbs up to choice

In these days of crowding options, are brand endorsers on the losing end for their restrictions in brand hopping? They have the money but no choice. And, I have the freedom but no means to exercise it. The paradox comes alive in the views of Anant Rangaswami, Director, Event Management Development Institute.

Tags: e4m

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