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ViewPoint The Word-of-Mouth Factor

The Word-of-Mouth Factor

Author | exchange4media News Service | Friday, Jun 30,2006 7:48 AM

The Word-of-Mouth Factor

Sumit Roy, Founder Director, Univbrands, argues that word-of-mouth can be seeded in a variety of ways - events, PR, promotions, direct marketing, out-of-home experiences, etc. He contends that word-of-mouth can be measured and it is free.

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