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The Lintas saga: Why Prembhai is not Anilbhai or Mukeshbhai

09-August-2007
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The Lintas saga: Why Prembhai is not Anilbhai or Mukeshbhai

Balki has over the years made a demonstrable difference to Lowe’s creative product. And yet it does seem that Balki and a host of others have been discriminated against if media reports are to the believed. The issue is not about servicing versus creative. Nor is it about money. It is about who matters and whether they should be ignored, writes Ramanujam Sridhar, CEO, brand-comm.

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