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ViewPoint Social Media: A suitable supplement?

Social Media: A suitable supplement?

Author | Indranil Datta | Wednesday, Oct 15,2008 8:44 AM

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Social Media: A suitable supplement?

India has recently warmed up to the brilliant possibilities of user generated content (UGC). Driven by enterprising efforts of insight-laden consumers, UGC showcases an emerging trend for the future. Social media encompasses several facets. From social networking sites to Wikis, digging to blogosphere, marketing as we know is on the brink of undergoing a sea-change, says Indranil Datta, VP-Knowledge, Mudra RADAR.

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