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ViewPoint Reality talent search: Redefining TV viewership

Reality talent search: Redefining TV viewership

Author | exchange4media News Service | Monday, Aug 18,2008 8:31 AM

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Reality talent search: Redefining TV viewership

Indranil Datta, Vice President-Knowledge, Mudra RADAR, provides a holistic view on the rising popularity of reality talent shows on the leading GEC channels. He analyses TRP data and marketing efforts behind these shows to show what has made some of them more successful than the others.

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