ViewPoint Making the most of large format events

Making the most of large format events

Author | exchange4media News Service | Wednesday, Apr 02,2008 8:02 AM

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Making the most of large format events fullstory:

Vijay Singh, MD, 41 Sercon, writes that large format events are intriguing business – they tend to be larger than life, much talked about, much visited and even glamorous. However, there are very serious business objectives behind the creation of these ‘events’.

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