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ViewPoint 'India Shining is worth more than a Lion'

'India Shining is worth more than a Lion'

Author | exchange4media News Service | Wednesday, Feb 11,2004 6:22 AM

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'India Shining is worth more than a Lion'

Staying clear of the finger-pointing fraternity, Swapan Seth, CO-CEO of Equus Red Cell, doffs his hat to the campaign that has generated much heat. It's a terrific idea executed with perfect timing, he says. Seth comes out blazing with his views on the campaign in this week's Viewpoint.

Tags: e4m

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