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ViewPoint A door to ‘impact’-ful media plans

A door to ‘impact’-ful media plans

Author | exchange4media News Service | Thursday, Jan 19,2006 8:11 AM

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A door to ‘impact’-ful media plans

S Yesudas, Director, Initiative Worldwide, Jakarta, proposes a simple tracking mechanism to provide for quality of exposure among the same base of audience measurement sample, besides TVRs, called SIT (Single-source Impact Tracker).

Tags: e4m

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