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ViewPoint 100 GRP: New benchmark or overrated myth?

100 GRP: New benchmark or overrated myth?

Author | exchange4media News Service | Tuesday, Sep 09,2008 8:27 AM

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100 GRP: New benchmark or overrated myth?

The viewership monopoly enjoyed by Star Plus, Zee TV and SET has met with a challenge recently. The entry of some potentially strong players has seen a whirl of dynamic activity. For years the triumvirate ruled with gusto; no one attempted to upset the applecart till the entry of Colors, NDTV Imagine and 9X, argues Indranil Datta, VP, Mudra Radar.

Tags: e4m

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