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‘Consumers are the New Media’

Author | exchange4media News Service | Friday, Jan 16,2009 6:32 AM

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‘Consumers are the New Media’

Consumers have always been considered a powerful communication channel. It is not a new phenomenon. They formed interest groups and discussed various topics of interest. What is new is the speed and ease of getting connected to millions of similar-minded individuals by just the click of a few buttons, observes Atrayee Chakraborty, Business Director, Lintas Media Group.

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