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Zoom, too, bitten by the reality bug, launches ‘Banungi Main Miss India’

Zoom, too, bitten by the reality bug, launches ‘Banungi Main Miss India’

Author | exchange4media Mumbai Bureau | Thursday, Jan 05,2006 8:18 AM

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Zoom, too, bitten by the reality bug, launches ‘Banungi Main Miss India’

Where Hindi general entertainment channels (GEC) have taken a shot at reality and benefited from it too, Hindi niche player ‘Zoom’ has decided that it’s time to test the genre as well. The channel intends to begin the year with a significant reality property – ‘Banungi Main Miss India’ – a 12-part reality series on the Pond’s Femina Miss India contest.

As is known, the Pond’s Femina Miss India is a BCCL property that was awarded to Sony Entertainment Television after a bidding process five years back and this is the last year the property is with SET, following which another round of bidding is expected. ‘Banungi Main Miss India’ will be almost like a prequel to the contest.

With this property, Indian audiences will have the opportunity to vote for “their Miss India”. At the same time, the series will also showcase the behind-the-scenes preparations that the girls undergo to win the coveted crown and the enormously fascinating fine points that go into the making a beauty queen.

Aparnaa Pande, Head, Programming, Zoom, said, “We are delighted to present a reality show that brings out the diverse aspects of an exceedingly celebrated event like Miss India. Additionally, for the first time it gives the viewers an opportunity to vote for a Miss India, whom they believe should truly vie for the definitive call to fame and fortune – the title of Pond’s Femina Miss India 2006. ‘Banungi Main Miss India’ is bound to strike a cord with audiences across India.”

‘Banungi Main Miss India’ will provide a candid view of the contest. Zoom intends to capitalise on the behind-the-scenes drama, jealousies and insecurities, highs as well as lows, trials and tribulations, and all the hard work and fun that go into the training for the D-Day, which will all be captured by ‘Banungi Main Miss India’.

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