Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zoom to unveil a new Channel ID 'Martini'

08-April-2005
Font Size   16
Zoom to unveil a new Channel ID 'Martini'

On the near successful completion of six months, Zoom will be unveiling its new channel identity (ID). The lifestyle and entertainment channel claims an all India connectivity of 59 per cent and an average weekly reach of 27 per cent (TAM: CS AB 15-34, HSM 1mn+, Feb 27 - March 26, 2005). It looks like the high decibel marketing activity around the channel has managed to pay off well.

To keep the buzz alive, a new channel ID called 'Martini,' has been created which is in line with the original ID. Apurva Purohit, COO, Zoom, said, "We have been receiving a lot of positive feedback on the look and feel and packaging of the channel and also we are constantly working towards upgrading the same. We thought this was the right time to bring in freshness. We are also doing well on the revenue front with 60 plus advertises on board."

As the channel also gears up to launch their first daily based on a reality format show in a couple of month's time, a new series of marketing buzz will be created around it encompassing the new identity. 'Martini' is a 15-second promo spot which will be played after every half hour show unlike 'Isko dekho' which will be played every hour. The new ID belongs to the family of main channel identity 'Isko Dekho'.

Shailindra Kaul, Head of On-Air Promotions and Packaging, Zoom, said, "This new ID is another off shoot of the already established one. Maintaining the same look and style, Martini has the elements from the earlier ID however the focus this time round is more on the lifestyle and lounge feel."

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign