Glamour and lifestyle channel Zoom and L’Oreal Paris have announced a model hunt contest titled L’Oreal Paris Elite Model Look 2006. M K Anand, Business head, Zoom; Philippe Raffray, Director, L’Oreal Consumer Products Division (India); Sushma Puri, CEO, Elite India; and Miss India-Universe Neha Kapur unveiled the new logo for this model hunt platform on Wednesday.
Commenting on the association with the event, Anand said, “As India’s news destination for glamour and lifestyle, Zoom has showcased the finest events in the fashion and lifestyle arena. We hope to consolidate our position with the L’Oreal Paris Elite Model Look 2006.”
Raffray said, “The association between L’Oreal, Elite and Zoom creates a unique platform for Indian models.”
The process for this show commenced with promotional activities after which the entries were filtered in Mumbai, Delhi, Kolkata and Chennai. Twenty contestants will be shortlisted from September 2, 2006 to September 10, 2006 after which they will be trained in Goa. The grand finale will be held in Mumbai on September 18, 2006.
Commenting on the logo, Anand said, “The logo shows an unknown entity who is moving forward because of this glamorous platform.”
He added, “We have a long term association with L’Oreal and Elite as I believe that activities like this will give positive returns only when they are long term.”
The sponsors for this event besides L’Oreal include Pantaloons, Motorola, Planet M, and Trussardi.