Ford, the agency that introduced to the world such glamorous women as Sharon Stone, Christy Turlington, Kim Basinger, Elizabeth Jagger and Brooke Shields, has now shifted its focus to Indian women. Ford has now announced the Indian round of the prestigious Ford Supermodel of the World contest.
The contest is being organised in association with Zoom, India’s first glamour and lifestyle television channel, and cosmetics brand L’Oreal.
Upen Roop Rai, COO, Zoom, said, “Zoom is India’s glamour and lifestyle platform, while L’Oreal is the most well-known name in beauty products, and Ford is the most prestigious name in the modelling world. Our association is a natural fit and together we are providing an ideal platform for Indian models.”
Ford had launched their first model search in 1980 and in the nineties, this search evolved into the ‘Supermodel of the World’. The contest is currently spread in more than 50 countries and is one of the most respected and credible model hunts in the world.
The winner of the contest will get a cash prize of $250,000, besides a modelling contract with Ford Models.
Philippe Raffray, GM, L’Oreal Paris said, “L’Oreal is a brand that emphasises on universal beauty. Our mission is to bring together the diversity of international beauty from all cultural origins. In the prestigious Ford Models Supermodel of the World India round, we see the opportunity to integrate Indian beauty with that diversity.”
Rai added, “So far, Zoom has successfully given you insights into the lives of some of the biggest stars of India, now we will unfold various stages of the contest. From the stringent training process to the grooming and eventually all the excitement of the final contest, Zoom will take you through it all.”
Zoom had recently won awards at the PROMAX & BDA World Gold as well as at the Asia Image Apollo Awards 2005.