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Zoom gears up for final act with Manish Malhotra in kitty

Zoom gears up for final act with Manish Malhotra in kitty

Author | exchange4media Mumbai Bureau | Tuesday, Jun 29,2004 8:00 AM

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Zoom gears up for final act with Manish Malhotra in kitty

Times Group’s premium non-fiction and celebrities channel Zoom has announced the first name in its roster, Manish Malhotra. He is supposed to be hosting a fashion and lifestyle show on the channel, in Hindi, called the ‘Manish Malhotra Show.’

Speaking about the show, Apurva Purohit, COO (Times Television), said: “Manish Malhotra has achieved iconic status in the Bollywood and celebrity fashion world. His show is a natural fit with our channel profile and will be one of our driver shows. It’s the first time a fashion and lifestyle show is being hosted by a top-notch fashion designer himself.”

Malhotra seems pleased with the prospects involved. He states, “I’m very excited about this show as it gives me a wonderful opportunity to showcase the best in fashion and lifestyle. It’s the first time I’m doing a show on television. Till now I’ve been busy designing clothes, restaurants, footwear etc., so this show has just added to my existing repertoire! I feel a premium channel like Zoom is just the right destination for a show like this.”

Commenting on the programme’s differentiator, Purohit said: “The few fashion programs that we have today focus on the trends from the ramp and cover only the fashion of the elite. The television watching audiences don’t identify with them. With Manish’s show, we are going to speak a language of fashion that’s relevant to everyone.”

Manish Malhotra has been associated with Bollywood fashion for more than a decade now. Madhuri Dixit, Kajol, Karisma Kapoor, Kareena Kapoor, Shah Rukh Khan, Aamir Khan and many others are included in the long list of celebrities Manish has decked up. His show is being produced by Zoom in-house. Suzzanne Merwanji, who has done the production design for ‘Dil Chahta Hai’ and ‘Lakshya’, has worked on the sets of The Manish Malhotra Show.

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