Zoom’s Big Nite to host two back-to-back premieres

Zoom’s Big Nite to host two back-to-back premieres

Author | exchange4media Mumbai Bureau | Wednesday, Jun 22,2005 7:34 AM

Zoom’s Big Nite to host two back-to-back premieres

Zoom television’s star-studded show Big Nite is gearing up for another first. The show is all set to host two big movie premiers, Paheli and Sarkar in back-to-back weeks. And not only will stars make their presence at the event, but brands like Sunfeast and Airtel hog the limelight.

Shah Rukh Khan has been recently signed as ITC Sunfeast’s brand ambassador, and now the biscuit major is sponsoring the King Khan’s home production. While Airtel is on the Big B’s side as far as the premier sponsorship is concerned.

Said Apanaa Pande, Zoom’s Programming Head, “The idea behind launching the show was to bring back the magic of premiers into the homes. Our premiers have been extremely well received by the film fraternity as well by the brands and they have looked at repeat association. It has become the Oscars kind of an event with the audience tuning into to see which stars walked the red carpet and with whom, said what and so on.”

Big Nite has attracted good brand names, which include ING Vysya, DAKS and Airtel again. The show telecasts on Sunday.

Tags: e4m

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