Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zoom’s Big Nite to host two back-to-back premieres

22-June-2005
Font Size   16
Share
Zoom’s Big Nite to host two back-to-back premieres

Zoom television’s star-studded show Big Nite is gearing up for another first. The show is all set to host two big movie premiers, Paheli and Sarkar in back-to-back weeks. And not only will stars make their presence at the event, but brands like Sunfeast and Airtel hog the limelight.

Shah Rukh Khan has been recently signed as ITC Sunfeast’s brand ambassador, and now the biscuit major is sponsoring the King Khan’s home production. While Airtel is on the Big B’s side as far as the premier sponsorship is concerned.

Said Apanaa Pande, Zoom’s Programming Head, “The idea behind launching the show was to bring back the magic of premiers into the homes. Our premiers have been extremely well received by the film fraternity as well by the brands and they have looked at repeat association. It has become the Oscars kind of an event with the audience tuning into to see which stars walked the red carpet and with whom, said what and so on.”

Big Nite has attracted good brand names, which include ING Vysya, DAKS and Airtel again. The show telecasts on Sunday.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...