Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zone Reality to focus on Indian content; to launch two new shows in June

28-March-2007
Font Size   16
Share
Zone Reality to focus on Indian content; to launch two new shows in June

Zone Reality, the 24-hour channel dedicated to real life programming, will be focussing on localisation of the channel content to make it more appealing and relevant for the Indian audience. The channel will launch two locally produced shows - ‘A Life Extraordinary’ and ‘Fool Proof’. The shows will go on air in June this year, and will try to capture the Indian essence and give the channel a new look and feel.

‘A Life Extraordinary’ will feature paranormal phenomena and mysterious events. The show will feature stories from all over India including interviews with relatives or the subjects themselves, using reconstructions and graphics to recount their astonishing accounts.

‘Fool Proof’ will introspect at different belief systems. It pits a cynic against a believer, and consults experts, scientists and ordinary people. The show is partly shot in the studio and partly on the road wherein tarot readings and psychic beliefs and more are reviewed and explained.

Chris Sharp, Chief Programming Officer, Zonemedia, said, “It is extremely important for us to reflect the mood and voice of our viewers. We feel that the time is right to make the channel even more relevant to our audiences. We believe the new look and feel of the channel, as well as locally created programming will be welcomed throughout the Asian region.”

The channel will announce further new programme commissions for India shortly.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’