Top Story


Home >> Media - TV >> Article

Zee's latest in its superhero trilogy aims to 'unify' families

Font Size   16
Zee's latest in its superhero trilogy aims to 'unify' families

Zee TV is all set to launch its new show Maharakshak Aryan. The show is all about a boy next door destined to be a superhero.

Aryan is the first amongst Zee TV’s Superhero trilogy ‘Maharakshak’ that will showcase the triumph of good over evil.

Commenting on the launch, Pradeep Hejmadi, Business Head, Zee TV said, “Aryan is the first of our new superhero trilogy ‘Maharakshak’. The series is a part of our weekend family unifier strategy. With shows like Neeli Chhatri Wale, Dil se Naachein Indiawaale and now Maharakshak Aryan, we have added a new flavour of fantasy to our line up, attracting diverse sets of family members. Our current fiction line up is robust and is only poised to get stronger.”

In an exclusive video chat with e4m, Hejmadi said, “We will heavily promote this show on TV and also various other platforms.” The group is betting big on this show and has PCJ as a ‘powered by; sponsor. “We are expecting good numbers and want to bring this show in the top slot in initial weeks,” said Hejmadi.

To know more, watch the video here:


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...