Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee's India's Best finally hits the tube

15-June-2004
Font Size   16
Share
Zee's India's Best finally hits the tube

There were seven talent hunts announced at almost the same time, which promised to be successful television properties as well. However, Zee's India best - Cinestars ki Khoj has ensured that it keeps its word. The channel has successfully completed the on-ground activities. The channel's officials explain that these activities themselves were done on a large scale. Captured and developed into capsules, the show is ready to go on air from June 18, 2004.

Explaining this, Sunil Khanna, President, Zee Telefilms says, "We have created 20 episodes of the activities that we executed in 20 cities for zeroing down on the first batch of 80 contestants from these cities. Beginning June 18, 2004, we will air these."

The episodes of the on-ground activities of Zee India's Best will be aired on Fridays and Saturdays, 9.00 pm. Consequently, the channel is shifting Jeena isi Ka Naam hai in the Saturday 8.00 pm slot.

All 80 contestants of the activity are in Mumbai currently. The channel has arranged grooming sessions for them. The channel plans to air these as well. Khanna explains, "In these grooming sessions, we will reduce the number of participants from 80 to 32. Following the airing of the on-ground activity sessions, we will telecast four episodes of the grooming sessions."

Khanna explains that this will then translate into the talent show that Zee has planned. The talent show will have various rounds that will reduce the number of participants by two culminating finally when the channel has its two stars. Zee has managed this event without any glitch and that in itself indicates the planning that has gone in the event.

"We knew what we wanted from the activity and we were ready with the action plan long before," Khanna remarks, "We have put in our best and the kind of reactions and feedback that we have received in various cities is very encouraging."

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers