Top Story

e4m_logo.png

Home >> Media - TV >> Article

ZeeNext unveils logo, adopts tagline ‘Dil Wahi Dhadkan Nayi’

04-September-2007
Font Size   16
Share
ZeeNext unveils logo, adopts tagline ‘Dil Wahi Dhadkan Nayi’

ZeeNext, the second general entertainment channel from the Zee bouquet, is inching towards its television launch. Instituting its brand identity, Zee Next unveiled its logo and tagline ‘Dil Wahi Dhadkan Nayi’.

Delving on the brand identity, Punit Goenka, Business Head, ZeeNext, commented, “Keeping in mind Zee Next’s positioning and popular consumer feedback, we have finalised this logo through a rigorous selection process. The logo resonates the attributes of the channel, namely, young, fresh and contemporary, and hence the choice of the colour.”

He added, “The tagline ‘Dil Wahi, Dhadkan Nayi’ has an emotional connect. We have tried to bond with our loyal audiences of Zee TV by giving a younger treatment to the traditional stories that they have been seeing in the past.”

As is known, this channel has been conceptualised with the intention to cash on emerging advertising techniques like branded entertainment, advertiser-funded programming and so on. The channel is expected to launch by the year-end.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India