ZeeNext, the second general entertainment channel from the Zee bouquet, is inching towards its television launch. Instituting its brand identity, Zee Next unveiled its logo and tagline ‘Dil Wahi Dhadkan Nayi’.
Delving on the brand identity, Punit Goenka, Business Head, ZeeNext, commented, “Keeping in mind Zee Next’s positioning and popular consumer feedback, we have finalised this logo through a rigorous selection process. The logo resonates the attributes of the channel, namely, young, fresh and contemporary, and hence the choice of the colour.”
He added, “The tagline ‘Dil Wahi, Dhadkan Nayi’ has an emotional connect. We have tried to bond with our loyal audiences of Zee TV by giving a younger treatment to the traditional stories that they have been seeing in the past.”
As is known, this channel has been conceptualised with the intention to cash on emerging advertising techniques like branded entertainment, advertiser-funded programming and so on. The channel is expected to launch by the year-end.