Top Story


Home >> Media - TV >> Article

ZEEL rolls out awareness campaign to support govt's fight against black money

Font Size   16
ZEEL rolls out awareness campaign to support govt's fight against black money

Zee Entertainment Enterprises Limited (ZEEL) has announced its support to Prime Minister Narendra Modi’s initiative on currency demonetisation and the nation’s fight against corruption and black money. The organization has rolled-out an extensive campaign across various consumer touch points to create awareness and educate people on this #FightAgainstCorruption.  

 Sharing his views on this initiative, Dr. Subhash Chandra, Member of Parliament, Rajya Sabha & Chairman - Essel Group tweeted, “I welcome the decision taken by our Honourable Prime Minister Shri Narendra Modiji. This decision is truly path-breaking, probably one of the biggest economic reforms in independent India. It will definitely curb the black money issue and reduce corruption drastically. This was a much-needed step which will directly benefit the poorest of the poor. I am confident it will have a positive impact at all frontiers, be it social or economic. Crime rate will be reduced and we Bhartiya will regain our dignity. Mark my words, November 8, 2016 will be remembered forever. Corruption aur Black Money ke ‘Bure Din’ shuru. (The start of ‘Bad Days’ for Corruption and Black Money is here).”

 ZEE’s bouquet of channels have been running special scrolls in public interest, with details and contact numbers to reach out for more information on the #FightAgainstCorruption. Moreover, the network’s popular leading protagonists are lending their support to the campaign through a public message across ZEE channels, both Hindi GEC and regional. The messaging has been further amplified through ZEE’s digital platforms, social media accounts and websites to reach as many people as possible. 

 Commenting on this move, Punit Goenka (@punitgoenka), MD & CEO, Zee Entertainment Enterprises Limited said, “I urge my fellow citizens not to panic. The important decision taken on November 8th, of discontinuing Rs.500 & Rs.1000 currency notes, is aimed towards the brighter future of our nation! This is a path- breaking reform, not regression. A Samudra Manthan of our times. Honest citizens need not fear. There will be short-lived inconvenience, but for a better tomorrow. This is where we can all do our part. Also, as a Network, we are already running this message on all our channels, to create public awareness about the initiative and unite citizens in the fight against corruption.”

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

Prominent newspapers in Manipur left their editorial space blank to protest the burning down of copies of a local daily reportedly by BJYM, the youth wing of BJP

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of the industry and searched for best practices that c...