Zee Entertainment Enterprises Ltd (ZEEL) has reported Q4 FY12 profit after tax (PAT) of Rs 1,630 million, with a PAT margin of 19 per cent. The group’s consolidated operating revenues grew nine per cent in Q4 to Rs 8,691 million, as compared to the corresponding quarter last fiscal.
ZEEL has reported ad revenue of Rs 4,150 million, up five per cent over Q3 FY12. Subscription revenues recorded a 30 per cent year-on-year growth at Rs 4,022 million for the fourth quarter ended March 31, 2012. This includes an amount of Rs 506 million, representing 50 per cent share of net revenues of Media Pro Enterprise India (Mediapro), the group’s joint venture for subscription revenues. This amount pertains to the nine-month period from July 2011 to March 2012.
Commenting on the Q4 results of the company, Subhash Chandra, Chairman, Zee said, “Our performance during the quarter reflects the investments that Zee is making to grow its business and market share. This has been accompanied by a strong improvement in the operating performance of the company during the quarter. Our investments in the sports genre have continued during the quarter. The Zee board has recommended an equity dividend of Rs 1.50 per share.”
Speaking about the outlook for the business, Punit Goenka, Managing Director and CEO, Zee, remarked, “While the competitive intensity remains high in the Indian television industry, we continue to make efforts towards further enhancing our market share. Media Pro, our joint venture for subscription revenues, has started on a good note and we are very confident of a robust performance going forward. The impending digitisation will further be able to create value for the business. Also, our content focused approach, combined with better monetisation of subscription revenues, will contribute to the company delivering steady return in the year ahead.”
Geared for digitisation
According to Chandra, FY13 would be a landmark year for the television media industry, which is gearing up for a big change with deadline for implementing Digital Addressable System (DAS) in four metros – Delhi, Mumbai, Chennai and Kolkata – approaching on June 30, 2012. He remarked, “Digitisation will bring about improvements in addressability and capacity, thereby, improving the quality of service to consumers and creating a better financial model for all players in the value chain.”
Adding to this, Goenka noted that implementation of digitisation would significantly improve transparency in the pay-TV ecosystem, resulting in more choice to the consumers, better quality of viewing and better economies for all players. “In fiscal 2012, 10.5 million subscribers have adopted satellite-based television services via DTH, taking the gross DTH subscriber base to 44.6 million strong. During the quarter, we have seen significant improvement in our operating performance across all genres. We are confident that we would further enhance our market share through our planned content line-up and continue to grow our business profitability in a sustained manner,” he concluded.
Our typical marketing budget is usually 10 per cent of the topline spend