Top Story

e4m_logo.png

Home >> Media - TV >> Article

ZEEL puts viewers at the centre stage of its brand revamp

23-May-2011
Font Size   16
ZEEL puts viewers at the centre stage of its brand revamp

Zee Enterprises Entertainment Ltd (ZEEL) is all set to unveil a new brand identity on June 19, 2011, which will feature the network’s new logo, packaging and positioning.

The network has lined up the biggest BTL activity for viewers across the globe to be a central part of its new brand identity exercise. In a never before done initiative, ZEEL’s mother brand, Zee TV, the Hindi general entertainment channel, will mobilise millions of viewers from all around the world to make them feel special and participate in unveiling the logo in Mumbai. In India alone, it will be touching over a million viewers and a few lucky viewers will be invited for the mega celebrations in Mumbai.

The new brand identity will define Zee TV’s role, essence, promise, and personality and every key stakeholder will be united around each. The new positioning will be unique and compelling to its viewers. In India, viewers from Mumbai, Surat, Lucknow, Kanpur, Varanasi, Meerut, Amritsar, Ludhiana, Indore, Delhi, Jaipur, Ahmedabad, Vadodara, Nagpur and Pune will be part of the brand identity change.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India