Zee Enterprises Entertainment Ltd (ZEEL) is all set to unveil a new brand identity on June 19, 2011, which will feature the network’s new logo, packaging and positioning.
The network has lined up the biggest BTL activity for viewers across the globe to be a central part of its new brand identity exercise. In a never before done initiative, ZEEL’s mother brand, Zee TV, the Hindi general entertainment channel, will mobilise millions of viewers from all around the world to make them feel special and participate in unveiling the logo in Mumbai. In India alone, it will be touching over a million viewers and a few lucky viewers will be invited for the mega celebrations in Mumbai.
The new brand identity will define Zee TV’s role, essence, promise, and personality and every key stakeholder will be united around each. The new positioning will be unique and compelling to its viewers. In India, viewers from Mumbai, Surat, Lucknow, Kanpur, Varanasi, Meerut, Amritsar, Ludhiana, Indore, Delhi, Jaipur, Ahmedabad, Vadodara, Nagpur and Pune will be part of the brand identity change.