Top Story


Home >> Media - TV >> Article

ZEEL puts viewers at the centre stage of its brand revamp

Font Size   16
ZEEL puts viewers at the centre stage of its brand revamp

Zee Enterprises Entertainment Ltd (ZEEL) is all set to unveil a new brand identity on June 19, 2011, which will feature the network’s new logo, packaging and positioning.

The network has lined up the biggest BTL activity for viewers across the globe to be a central part of its new brand identity exercise. In a never before done initiative, ZEEL’s mother brand, Zee TV, the Hindi general entertainment channel, will mobilise millions of viewers from all around the world to make them feel special and participate in unveiling the logo in Mumbai. In India alone, it will be touching over a million viewers and a few lucky viewers will be invited for the mega celebrations in Mumbai.

The new brand identity will define Zee TV’s role, essence, promise, and personality and every key stakeholder will be united around each. The new positioning will be unique and compelling to its viewers. In India, viewers from Mumbai, Surat, Lucknow, Kanpur, Varanasi, Meerut, Amritsar, Ludhiana, Indore, Delhi, Jaipur, Ahmedabad, Vadodara, Nagpur and Pune will be part of the brand identity change.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India