Top Story

e4m_logo.png

Home >> Media - TV >> Article

ZEEL puts viewers at the centre stage of its brand revamp

23-May-2011
Font Size   16
Share
ZEEL puts viewers at the centre stage of its brand revamp

Zee Enterprises Entertainment Ltd (ZEEL) is all set to unveil a new brand identity on June 19, 2011, which will feature the network’s new logo, packaging and positioning.

The network has lined up the biggest BTL activity for viewers across the globe to be a central part of its new brand identity exercise. In a never before done initiative, ZEEL’s mother brand, Zee TV, the Hindi general entertainment channel, will mobilise millions of viewers from all around the world to make them feel special and participate in unveiling the logo in Mumbai. In India alone, it will be touching over a million viewers and a few lucky viewers will be invited for the mega celebrations in Mumbai.

The new brand identity will define Zee TV’s role, essence, promise, and personality and every key stakeholder will be united around each. The new positioning will be unique and compelling to its viewers. In India, viewers from Mumbai, Surat, Lucknow, Kanpur, Varanasi, Meerut, Amritsar, Ludhiana, Indore, Delhi, Jaipur, Ahmedabad, Vadodara, Nagpur and Pune will be part of the brand identity change.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...