Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of a new television channel, Zee Magic.
Zee Magic is a customised general entertainment channel for French audiences in Africa, showcasing French dubbed Indian movies, series, food, reality shows and more. The channel will be available on the Canal Plus Overseas platform on #51 from 1st October 2015.
“Our corporate philosophy of ‘Vasudhaiva Kutumbakam’ meaning ‘The world is my family’ is at the forefront of bringing authentic and entertaining content to our fast growing audiences across the globe”, said Essel Group and ZEEL Chairman, Dr. Subhash Chandra.
Harish Goyal, CEO Africas commented, “Zee Magic is a dedicated French offering from ZEE for Francophone Africa. All content has undergone extensive research and we are very excited to be the first to offer Bollywood in French to our viewers.”
This comes after ZEEL launched Zee World an English language general entertainment channel showcasing the best of Indian content for viewers in Sub Saharan Africa early this year.
Zee Magic will launch with three award winning series, Remariage, La Promesse, Lien Sacre and a variety of Bollywood movies.