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ZEEL approves launch of second GEC Zee Next

19-July-2007
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ZEEL approves launch of second GEC Zee Next

Zee Next is the second general entertainment channel (GEC) from the Zee bouquet, which has just been approved for launch by the board of directors at Zee Entertainment Enterprises Limited (ZEEL).

exchange4media had reported last week that Zee Next would be launched by ZEEL, and that Punit Goenka, Sukesh Motwani and Simran Hoon had been roped in for the venture.

Zee Next will attempt to bring out the changing preferences of the youth today. This will range from their experiences in searching for identity, the struggle to fit in, the laughter and joy of life, romance, fun, gossip and games. It will blend the modern and progressive societal outlook with the traditional middle class Indian value system.

Zee Next aims to target the younger section of the audiences without alienating the higher age group, thus being a family-viewing channel. Zee Next will cover various genres of programming including thrillers, comedy, and action.

Also see:

ZEEL gears up for Zee Next; content and sales teams fortified

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