Amagi Media Labs and Zee Entertainment Enterprise have expanded their offerings to advertisers by adding Zee Cinema to their list of channels that serve geo-targeted TV ads. This move will give advertisers targeted access to over 158,600,000 viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content. These 16 markets are Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- DTH.
Advertisers will be able to use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets.
Ashish Sehgal, Chief Sales Officer, ZEEL said, “We are confident of the value that Amagi’s platform offers our advertisers. Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater ROI to advertisers.”
Other popular channels which are already on the Amagi platform include Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh).
Amagi co-founder, KA Srinivasan commented, “We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”