Zee TV has partnered with Zapak.com to launch ‘Ravana’, a game based on the mythological serial ‘Ravana’ that is currently running on the channel. The channel has made this move in an attempt to draw the younger audience into watching the serial ‘Ravana’.
Tarun Mehta, Head-Marketing, Zee TV, said, “It is a unique concept to launch ‘Ravana’ as a game. If you look at most of the games that are available, you would realise that these are all action-filled in a realistic way where the protagonists fight with guns, tankers and other destructive weapons. Here we have Ravana with a bow and arrow trying to fight out his enemies in the traditional way. We thought it would be interesting enough to use it as a tool to target younger audience into playing and watching the Ravana series.”
For Zapak, it was an opportunity to have game of a different genre. “Mythology is a concept that can easily be taken up for gaming. Zee wanted to promote its show on Ravana, and we thought it was an opportunity for us to come up with something new, and hence we decided to take up the creative lead and fix up a game,” said Arun Mehra, Chief Marketing Officer, Zapak.com.