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Zee Unimedia to manage revenue monetization for Living Foodz

Zee Unimedia to manage revenue monetization for Living Foodz

Author | exchange4media News Service | Monday, Aug 22,2016 2:12 PM

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Zee Unimedia to manage revenue monetization for Living Foodz

The Ad Sales account of Living Foodz, which was being managed by Helios Media since the channel’s inception, has moved to Zee Unimedia - the specialized Ad Sales subsidiary of Zee Entertainment Enterprises Ltd. - with the strategic intent of leveraging Zee Unimedia’s expansive market coverage and connect with the business fraternity that will propel the channel into a high growth trajectory. Zee Unimedia has taken charge of the ad sales mandate of Living Foodz effective August 2016.

Launched in September 2015, Living Foodz has successfully sustained its leadership position in the food and lifestyle genre by a combination of highly engaging content as well as digital and on-ground properties, managing a well-balanced position between mass appeal and premium programme content. The channel which is a one-stop destination for food, travel and lifestyle, continues to raise the bar for entertainment in India and lives up to its motto of making food fun.

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