Zee TV's Mother's Day special program 'Shukriya Maa' takes slot up by 57%
In week 19 of BARC ratings, (7-13 May, 2016) The World Television Premier of Katmundu’ benefitted the channel Colors Bangla taking the slot up by 11 times.
The Premiere of ‘MasterChef Australia – Season 8’ took the slot up of Star World many fold.
The first episode of Star Plus’ new show ‘Jaana Na Dil Se Door’ also garnered higher impressions for the slot.
Detailed report is as below-
The first episode of new show ‘Jaana Na Dil Se Door’ on Star Plus on Monday, 17:30-18:00 took the slot up by 31 per cent. The impressions rose from 1,669 (prev.13 weeks average) to 2,182 in week 19.
The World Television Premier of ‘Katmundu’ on Colors Bangla took the Sunday: 18:00- 20:48slot up by 11 times. The impressions rose from 20 in week 18 to 221 in week 19.
Mother’s Day special program ‘Shukriya Maa’ took Zee TV’s Sunday : 17:30 - 20:30 slot up by 57%. The impressions saw a hike from 1,359 (prev.13 weeks average) to 2,136 in week 19.
Premiere of ‘MasterChef Australia – Season 8’ on Star World took Monday : 21:00 – 22:40 slot up by 6.5 times. The ratings rose from 0.20 in week 18 to 1.30 in week 19.
The telecast of ‘Hero Federation Cup 2015/16 Live - Mohun Bagan vs Shillong Lajong FC’ on Ten2 took Sunday 18:55-20:55 slot up by 27 times. The ratings rose from 7 in week 18 to 187 in week 19.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...
Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...