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Zee TV’s long-running <i>Sa Re Ga Ma Pa</i> still rates high on Sunday mornings

07-December-2004
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Zee TV’s long-running <i>Sa Re Ga Ma Pa</i> still rates high on Sunday mornings

Zee TV’s Sa Re Ga Ma Pa is not only one of the longest running shows on Indian television – it’s been on Zee for nine years now -- but is also the third most popular show on Sunday mornings. This talent search for budding singers has stood the competition from other more glamorous shows of its kind. It first started as Sa Re Ga Ma and then was rechristened Sa Re Ga Ma Pa.

The TAM Ratings in three metros in the Hindi-speaking market for the target group CS 4+ in the 10 am to 12 noon slot shows that it has a rating of 1.24, making it the third most popular show on television among all the programmes on Star Plus, Sony Entertainment Television, Star One, Sab TV and Sahara One.

Commenting on the popularity of the programme, Ashish Kaul, Corporate Brand Development, Essel Group, said, “The show has community viewing, the simple philosophy of having built a community around the show contributes to its popularity, there are viewers who have grown up watching the show”.

The show has seen quite a few anchors from Sonu Nigam to Aman Ali Bangash and Ayan Ali Bangash to Shaan, who is the current host. Explaining the success, Kaul said, “The aim of the show is to produce quality singers; we don’t believe in showing drama and melodrama like the other channels. The judges on the show are highly accomplished and the shortlisting is exceptionally tough. The show selects real talent and top class singers”.

Kajal Thakur, Regional Director, OMS, Delhi, said, “This show on Zee has been consistently popular because they have maintained the combination of quality singers, quality anchors and quality judges. Zee has never compromised on these parameters and viewers who enjoy good music will never move from this show”.

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