After venturing into nearly 100 countries, Zee TV will now be available in Australia and New Zealand to woo the South Asian audience. Zee Network on Thursday announced tie-up with Sydney based PanGlobal TV to this effect to transmit a bouquet of five channels – Zee TV (Asia Pacific beam), Zee Cinema, Zee News, Zee Music and Zee Smile.
Speaking on the launch of this service, Dheeraj Kapuria, President International Operations, Zee Telefilms Ltd, said, “With this extension, Zee Network continues with its efforts to reach out to South Asian diaspora across the globe. Through these channels we will be bringing Indian culture and Bollywood into the homes of 45,000 South Asian families in Australia and New Zealand.”
David Ball, Vice-President, Asia Pacific, PanAmSat, said, “In one short year, PanGlobal TV signed deals with the top names in multi-ethnic programming. Now, with Zee Network joining our DTH platform, we can offer viewers an even wider array of global fare. The addition of such a highly regarded customer as Zee Network to our programming rooster is an ideal way to celebrate our first anniversary.”
Launched in 2004, PanGlobal TV is a joint marketing alliance between PanAmSat and GlobeCast Australia delivering DTH multi-ethnic programming that reaches tens of thousands across the Australian continent. It is one of nine DTH platforms that PanAmSat supports around the globe.