In a bid to grab a bigger pie of the prime time slot, Zee TV will launch two new entertainment shows this month. Programming Head Ashvini Yardi says the new shows have a strong focus on comedy and will strengthen the position of the channel in the prime time slot. Both the properties will be aggressively promoted through print and electronic media, he added.
Elaborating on the new programmes, Yardi said from October 18 the channel would start airing ‘Kareena Kareena’ from Monday to Thursday at 9:30 pm. The existing ‘Tum Bin Jaaon Kahan’ has been shifted to the 11 pm band. Ajay Kapoor has conceptualised the serial. The total number of episodes to be aired is yet to be finalised. The story revolves around the life of a girl from Chandigarh who comes to Mumbai to escape marriage.
The other serial, ‘Kabhie Haan Kabhie Naa’, will be aired from October 25, Monday to Thursday, at 10:30 pm. This is a comedy serial revolving around the lives of three young men. The serial has been directed by Bhushan Patel and produced by Shrishti Arya and Goldie Behl.