Top Story


Home >> Media - TV >> Article

Zee TV to launch two new prime time serials this month

Font Size   16
Zee TV to launch two new prime time serials this month

In a bid to grab a bigger pie of the prime time slot, Zee TV will launch two new entertainment shows this month. Programming Head Ashvini Yardi says the new shows have a strong focus on comedy and will strengthen the position of the channel in the prime time slot. Both the properties will be aggressively promoted through print and electronic media, he added.

Elaborating on the new programmes, Yardi said from October 18 the channel would start airing ‘Kareena Kareena’ from Monday to Thursday at 9:30 pm. The existing ‘Tum Bin Jaaon Kahan’ has been shifted to the 11 pm band. Ajay Kapoor has conceptualised the serial. The total number of episodes to be aired is yet to be finalised. The story revolves around the life of a girl from Chandigarh who comes to Mumbai to escape marriage.

The other serial, ‘Kabhie Haan Kabhie Naa’, will be aired from October 25, Monday to Thursday, at 10:30 pm. This is a comedy serial revolving around the lives of three young men. The serial has been directed by Bhushan Patel and produced by Shrishti Arya and Goldie Behl.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...