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Zee TV to launch game show ‘Kam Ya Zyaada’ from December 12

Zee TV to launch game show ‘Kam Ya Zyaada’ from December 12

Author | Vinod Behl | Monday, Dec 05,2005 8:18 AM

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Zee TV to launch game show ‘Kam Ya Zyaada’ from December 12

While Star Plus’ flagship game show KBC 2 has been rescheduled from thrice a week to twice a week following the sudden illness of its anchor Amitabh Bachchan, Zee TV’s much-hyped game show – ‘Kam Ya Zyaada’ (KYZ) – is all set to go on air from December 12.

The thrice-a-week (Monday to Wednesday) primetime show anchored by actor Manoj Bajpai and carrying the highest prize money of Rs 3 crore was originally scheduled to go on air on December 5. Zee TV, according to its director Punit Goenka, was in consultations with TAM for a suitable time slot for KYZ. Goenka said that the channel consciously avoided direct clash with KBC 2.

Two much hyped programmes ‘Time Bomb’ and ‘Rabba Ishq Na Hove’ have made way for KYZ. “While ‘Time Bomb’ has gone off air, ‘Rabba Ishq Na Hove’ has been resheduled to the 8.30 pm time slot on Mondays and Tuesdays to accommodate KYZ,” Tarun Mehra, Vice-president, Marketing, Zee Network, told exchange4media.

In a run-up to the KYZ launch, Zee TV has launched a major promotional campaign in 10 cities, including Mumbai, Delhi, Kolkata and Ahmedabad. Said Goenka, “This mass contact programme is in the form of interesting activities, wherein floats and canters with mounted scale are reaching out to viewers who can get themselves weighed on the spot and answer in ‘Kam ya Zyaada’. There are bumper prizes for them varying from Rs 5,000 to Rs 25,000.”

Zee TV honchos are betting big on the format of the 100-part KYZ (based on Finnish game show ‘Gimme 5’), which is produced by Optimystix Entertainment. Kartik Chintamani, Creative Head of Zee TV, informed, “It is not a General Knowledge quiz. It is a simple game that is easily connectable. The format offers maximum participation. To take part in the show, all that a person has to do is to type KYZ and send SMS to 123 on a Hutch phone. They are required to answer a set of simple questions. Five participants are selected to take part in the show on the basis of fastest and most accurate answers. The game consists of three rounds – in the first round, there will be five participants. For the second round, two participants will be eliminated, and in the third and final round, only one participant will be there. The USP of the show is that everyday one participant can win Rs 3 crore.”

Goenka informed that even before the telecast KYZ had been getting over three lakh SMS messages a day, and from next week when BSNL and MTNL lines would be opened for the participants, the numbers would go up substantially.

But perhaps the biggest attraction of KYZ, according to Chintamani, was that viewers could win prizes up to Rs 1.5 crore. “For that they have to answer two questions asked during each episode. In every episode, the prize money equivalent to 50 per cent of that won by the participant will be divided among 10 shortlisted viewers playing the game.”

Zee TV has already canned about 8-10 episodes of KYZ, which, according to Goenka, had been planned for 100 episodes. Despite the dismal performance of their earlier game show – ‘Swaaal Dus crore Ka’, Zee TV mandarins are gung ho about KYZ.

“‘Swaal Dus Crore Ka’ flopped because it was planned hurriedly. But KYZ has been very well planned and has a very hit format. We are expecting a TRP of 3.5 in the first month of the launch,” asserted Goenka.

Tags: e4m

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