Turner and Zee have agreed to launch a Cartoon Network programming block on Zee TV commencing on 1 September 2002. Cartoon Network will be the exclusive animation and children’s program block on Zee TV.
Branded “Cartoon Network on Zee”, the new Hindi language animation hour will air twice daily on Zee TV. The block will air at 8:30 a.m.–9:30 a.m. and 6:00 p.m.–7:00 p.m. Monday through Saturday. It will also air at 8:00 a.m.– 9:00 a.m. and 6:00 p.m.– 7:00 p.m. on Sundays.
“As leaders in kids’ entertainment, it has been our mission to elevate animation to the level of general entertainment. The launch of Cartoon Network on Zee is a significant step in that direction,” said Anshuman Misra, managing director, Turner International India Pvt. Ltd. “It is also a vital strategy as we continue to aggressively localize the Cartoon Network brand and product offering in India.
“Kids 4-14 and young mothers are important demographics for a general entertainment channel. The association with the Cartoon Network brand and the introduction of some of the world’s best animated content on Zee TV will enable us to better serve these audiences during key day parts”, said Sandeep Goyal, Group Broadcasting CEO, Zee Network.
With the launch of Cartoon Network on Zee, Hindi language programmes drawn from the animation major’s vast library of over 10,000 cartoons will be available to Zee TV’s 30 million households in addition to Cartoon Network’s existing loyal viewers on the 24-hour channel.