Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee TV to launch ‘Zee TV International’ today

16-April-2002
Font Size   16
Share
Zee TV to launch ‘Zee TV International’ today

Zee TV is launching its separate encrypted broadcast beam ‘Zee TV International’ for the Middle East, Pakistan, Bangladesh and Nepal markets today. This is in addition to the current beam, which covers India.

According media analysts the Zee International beam is being launched to tap the large advertising potential of these markets and enhanced pay revenues. The beam can be configured to take advantage of the prime time in the Middle East and South Asia, with the intent of providing customised programming. This would help Zee to monetise all 24 hours of its programming for airtime slots from these markets.

Till now, Zee TV has been accepting advertising from these markets only in its late prime (post 11 p.m.) time slots.

The separate beam allows tailor content to coincide with prime time in different markets, while concurrently valuating airtime inventory at locally relevant and competitively attractive rates.

The channel will consider some content customisation of the beam. Market relevant programmes in Bangla, Punjabi and Urdu would be added and some of the movie content would be enhanced in future as Indian films have a high fan following in all these markets.

Source: Business Standard

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO