Zee TV is ensuring that it is doing its share of experimenting with programming. The channel has decided to bring back the Monday to Friday format for its serials in the afternoon and early primetime band. In addition there is a 3 o’clock afternoon movie band. All changes are effective June 13, 2005.
Serials from 9.00 pm onwards continue to be in the Monday to Thursday format. Commenting on this, Abhijeet Saxena, Business Head, Zee TV, said, “The decision to extend the serials across five-day a week was based on popular viewer feedback. We continuously strive to provide our viewers with maximum entertainment and the best way to take this forward is to extend our offerings through the week. We are optimistic that this move will help us consolidate and strengthen our current position.”
Besides the daily afternoon movies, some of the serials that will fall under this initiative at prime time are Sinndoor Tere Naam Ka, Tumhari Disha and the recently launched, Sarrkkar – Rishton Ki Ankahi Kahani. The afternoon band will have Paalkhi, Piya Ka Ghar and Reth.