Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee TV to beef up afternoon band with new show ‘Rakhi’

24-August-2007
Font Size   16
Zee TV to beef up afternoon band with new show ‘Rakhi’

Zee TV is working towards strengthening its afternoon slot, a move the channel foresees as a strong step in further closing the gap with STAR Plus on the overall ratings. Zee TV is launching a new show, ‘Rakhi - Atoot rishtey ki dor’, in the 1.30 pm slot that was hitherto housing the repeat of ‘Teen Bahuraaniya’.

The new show, which premiers on September 27, 2007, will air from Monday to Thursday. Film Farm India Ltd is the production house.

An official communiqué stated, “After being the leader in the primetime slot, Zee TV is now establishing its afternoon slot with ‘Rakhi…’. According to TAM reports, Zee TV is already doing very well in the afternoon time band. It is the only GEC channel which has shown a tremendous increase in GRPs by 112 per cent.”

The serial is about brother-sister relationship, starring Ayub Khan and debutante Nupur.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India