Zee TV is working towards strengthening its afternoon slot, a move the channel foresees as a strong step in further closing the gap with STAR Plus on the overall ratings. Zee TV is launching a new show, ‘Rakhi - Atoot rishtey ki dor’, in the 1.30 pm slot that was hitherto housing the repeat of ‘Teen Bahuraaniya’.
The new show, which premiers on September 27, 2007, will air from Monday to Thursday. Film Farm India Ltd is the production house.
An official communiqué stated, “After being the leader in the primetime slot, Zee TV is now establishing its afternoon slot with ‘Rakhi…’. According to TAM reports, Zee TV is already doing very well in the afternoon time band. It is the only GEC channel which has shown a tremendous increase in GRPs by 112 per cent.”
The serial is about brother-sister relationship, starring Ayub Khan and debutante Nupur.