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Zee TV ties up associations for Sa Re Ga Ma Pa Challenge

23-September-2005
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Zee TV ties up associations for Sa Re Ga Ma Pa Challenge

It is action time for Zee TV’s musical reality show, Hero Honda Sa Re Ga Ma Pa Challenge 2005, which has signed extensive alliances with Sify, Radio Mirchi, Dainik Bhaskar, Sa Re Ga Ma HMV and Music World.

Speaking on the occasion, Tarun Mehra, VP-Marketing, said, “Hero Honda Sa Re Ga Ma Pa Challenge 2005 has a unique format and has generated great reviews from the audience. We believe that these associations will strengthen our connect with the viewers. While each of the association has its distinctive reach, collaboratively, the benefits derived are immense.”

Elucidating the alliances further, Mehra added, “The partnership with Sify will help us gather presence at the numerous iWay hubs and allow us visibility on broadband.”

Hero Honda Sa Re Ga Ma Pa Challenge 2005 is a musical reality show that extends beyond the participants and is a contest between four musical maestros – Adesh Shrivastav, Himesh Reshammiya, Ismail Darbar and Jatin-Lalit.

Contestants selected from across 13 cities will compete with each other under the guidance of the four mentors. The mentors enter the battlefield armed with their respective teams in the quest to find the deserving winners.

While Radio Mirchi will partner with Zee TV for content on the radio, the music collaboration has been sealed with Sa Re Ga Ma HMV, which will record an album with the winners of the series and release a compilation of songs featuring the four musical maestros. Music World will be the retail partner for all the records.

Speaking on the association, Surya Mantha, Senior Vice-President, Interactive Services, Sify, said, “We are delighted to be associated with Sa Re Ga Ma Pa Challenge 2005, which is an innovative blend of the venerable Gharana tradition with the nail-biting excitement of TV contests.”

“As the exclusive broadband partner for Sa Re Ga Ma Pa Challenge 2005, Sifymax will showcase behind the scenes footage not to be found anywhere else. Consumers will be able to interact with the contestants and their mentors through chat. For the first time ever, consumers will be able to record and send video messages to their favourite contestants and mentors through Sify’s extensive nationwide network of iWay cybercafés,” Mantha added.

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