Top Story


Home >> Media - TV >> Article

Zee TV ties up associations for Sa Re Ga Ma Pa Challenge

Font Size   16
Zee TV ties up associations for Sa Re Ga Ma Pa Challenge

It is action time for Zee TV’s musical reality show, Hero Honda Sa Re Ga Ma Pa Challenge 2005, which has signed extensive alliances with Sify, Radio Mirchi, Dainik Bhaskar, Sa Re Ga Ma HMV and Music World.

Speaking on the occasion, Tarun Mehra, VP-Marketing, said, “Hero Honda Sa Re Ga Ma Pa Challenge 2005 has a unique format and has generated great reviews from the audience. We believe that these associations will strengthen our connect with the viewers. While each of the association has its distinctive reach, collaboratively, the benefits derived are immense.”

Elucidating the alliances further, Mehra added, “The partnership with Sify will help us gather presence at the numerous iWay hubs and allow us visibility on broadband.”

Hero Honda Sa Re Ga Ma Pa Challenge 2005 is a musical reality show that extends beyond the participants and is a contest between four musical maestros – Adesh Shrivastav, Himesh Reshammiya, Ismail Darbar and Jatin-Lalit.

Contestants selected from across 13 cities will compete with each other under the guidance of the four mentors. The mentors enter the battlefield armed with their respective teams in the quest to find the deserving winners.

While Radio Mirchi will partner with Zee TV for content on the radio, the music collaboration has been sealed with Sa Re Ga Ma HMV, which will record an album with the winners of the series and release a compilation of songs featuring the four musical maestros. Music World will be the retail partner for all the records.

Speaking on the association, Surya Mantha, Senior Vice-President, Interactive Services, Sify, said, “We are delighted to be associated with Sa Re Ga Ma Pa Challenge 2005, which is an innovative blend of the venerable Gharana tradition with the nail-biting excitement of TV contests.”

“As the exclusive broadband partner for Sa Re Ga Ma Pa Challenge 2005, Sifymax will showcase behind the scenes footage not to be found anywhere else. Consumers will be able to interact with the contestants and their mentors through chat. For the first time ever, consumers will be able to record and send video messages to their favourite contestants and mentors through Sify’s extensive nationwide network of iWay cybercafés,” Mantha added.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...