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Zee TV strengthens programme mix with new show initiatives

Zee TV strengthens programme mix with new show initiatives

Author | exchange4media Mumbai Bureau | Thursday, Sep 18,2008 8:10 AM

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Zee TV strengthens programme mix with new show initiatives

Zee TV is launching two new programmes this month – ‘Tata Indicom Ek Se Badhkar Ek - Chota Packet Bada Dhamaka’ from September 20, and ‘Ranbir Rano’ from September 22. The channel has also announced the fourth edition of its Idea Zee Astitva Awards, which celebrates the spirit of woman achievers.

The channel has adopted a set of self-imposed guidelines that have been made mandatory for all its shows featuring children, starting with the reality show ‘Tata Indicom Ek Se Badhkar Ek - Chhota Packet, Bada Dhamaka’ that debuts in the weekend slot of 8 pm.

Addressing public concern about children in the entertainment industry, the channel has drafted guidelines that would include a child psychological counselor on the sets to help with the consequences of a loss or an adverse remark from the judges and an agreement signed by the parents stating that a portion of any monetary rewards earned on such a show would have to be set aside by the parents for the child’s education. Besides this, the parents would also form a panel and have an area allocated for them next to the judges to bar any adverse comments from the jury.

Commenting on the initiative, Tarun Mehra, Business Head, Zee TV, said, “As industry leaders, we felt it imperative to respond to social and media concerns about children appearing on television. We have adopted a set of guidelines and best practices that would ensure that children have the best possible environment while appearing on television and that such appearance does not significantly compromise their growth in other areas. We feel that self-monitoring is the best form of monitoring for an industry that delights millions of Indians every day.”

Zee would air the Idea Zee Astitva Awards 2008 on September 21 at 9 pm. The Awards recognise the strength and struggles of a woman, the effort that she takes to rise above her society and inspire her fellow women to create an identity for themselves.

The jury that decided on the winners in each category like performing arts, social service, business, banking & finance, and sports, consisted of eminent people like Rajashree Birla, Simone Tata, Chanda Kochhar, Sangita Jindal, Sathya Saran, Pheroza Godrej, Supriya Sule and Simi Garewal.

Some of the winners of Idea Zee Astitva Award this year include Priyanka Chopra for films, Farah Khan for her contribution to the world of Indian Cinema, Aroona Irani for television, Anjum Chopra for sports, Naina Lal Kidwai for banking and finance, and Devita Saraf as a young achiever, among others.

The channel is also launching a new show, ‘Ranbir Rano’, from September 22 at 10:30 pm, which would be aired from Monday to Thursday. The show has been inspired by immortal love tales like ‘Heer-Ranjha’, ‘Sohni Mahiwal’ and ‘Romeo and Juliet’. The show has been produced by Shreya Creations.

Tags: e4m

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