It’s a Balaji production, and yes, it begins with the letter ‘K’, and it will be aired on Zee TV. But, it moves away from the scheming, sobbing bahus and their mothers-in-law. Instead, ‘Kasamh Se: Vaada Zindagi Se’ is the story of three sisters, and their trials and tribulations and trysts with life. The serial will go on air from January 19, 2006.
Said Zee TV Creative Head, Vivek Behl, “‘Kasamh Se…’ is not your typical soap factory product. We are bringing the new serial at 9:00 pm, a slot that has so far enjoyed steadfast viewership.”
Speaking on her latest offering, Balaji Telefilms Ltd, Creative Director, Ekta Kapoor, said, “I believe in creating audiences and then maintaining them through the finer details of a relationship. The story line of this particular sequence is very powerful. After a long time, I am creating a young protagonist who will be on centrestage and will take the audience on a journey that involves just the right proportion of youthfulness, drama, romance, friendship and sibling bonding.”
‘Kasamh Se…’ is the story of three sisters, completely different in their outlook towards life but tied together by the unadulterated bond of trust and sisterhood. Debutane Prachi Desai and Ram Kapoor (of ‘Dhadkan’ fame) play the lead in the serial, while Arunima Choudhary and Roshini Chopra play the two sisters to Prachi Desai.
Bani is the eldest sister, symbolising togetherness and camaraderie. Next is Pia, the ambitious of the lot who aims to reach out for the sky. Rano is the youngest and most protected. She is ever in a thoughtful mood and has decided to live life on her own terms.
The three sisters come together and weave a fine web of relationships that transcend the boundaries of sisterhood.
Behl further revealed that two new serials were slated to go on air on Zee TV soon – ‘Johnie Agar Re’ and ‘Jab Love Hua’. He, however, insisted that these were basically “not soap operas”.