Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee TV optimistic about forthcoming show 'Sarrkkar'

21-April-2005
Font Size   16
Share
Zee TV optimistic about forthcoming show 'Sarrkkar'

Who said that politics and women don't mix? Zee TV is betting on a poignant political tale this time around with a splash of human emotion. 'Sarrkkar' is the compelling story of a woman constantly caught between her role as a mother and a family custodian, as opposed her determined politician self. The show will be premiered on April 25, and will be run through the week (Monday-Thursday) at 8.30 pm.

Isn't it a concept all too radical from the regular Saas-Bahu's? Ashwini Yardi, Programming Head, Zee TV, said, "Why not? It's just an assumption that women (more so housewives) wouldn't buy into a concept that's linked with politics. We did our homework, before launching this show, and we are sure that there would many takers for this product, which is completely out-of-the-box and high on human relationships and emotions. Zee TV has always pioneered in providing its audiences with a variety of cutting edge entertainment and 'Sarrkkar' is certainly another effort in this direction."

When asked about the kind of TRP's that Yardi is expecting, she said, "Well, we are optimistic about the show's performance, since we have brought in a good product and it stands a notch apart from the run on the mill concepts seen and tolerated on television. Plus, it's a plot, which has been penned by Shobha De and she's a writer who's made raves on the Indian fiction scene. 'Sarrkkar' is a new genre in television programming and is a breath of fresh air to the otherwise inundated industry."

Meanwhile Shobha De, writer of 'Sarrkkar,' said, "It's what you call contemporary fiction, and its nothing like the unrealistic plots and fantasy sequences seen on the small screen. It's a project and a script, which is extremely close to my heart, and I think that the casting falls just right with the script. I am thankful to Zee TV for taking up this concept, which deals with an ambitious woman who commands respect from the upper echelons of the political set up and yet has to grapple with family relationships and commitments. I am sure that the actors have done complete justice to the script at hand and have been instrumental in bringing out its true essence."

When asked about why the character of Priyamvada has an unmistakable resemblance with Indira Gandhi (in tandem with her two sons), Shobha De asserted, "Fiction always borrows from real life situations. Every single script must bear some resemblance to someone or something. Often, a character is a blend of two personalities, or more and the writer may not even intend it to be so. It's all a part and parcel of story-telling."

Divya Seth is making a comeback on the small screen via Sarrkkar. The show also sees real life brothers Ronit and Rohit Roy playing on-screen brothers, in addition to other television stars such as Tisca Chopra, Shweta Salve and Mauli Ganguli.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO