Zee TV is ready with its latest offering, Saat Phere – Saloni Ka Safar. The show is launching on October 17 as a half hour daily taking the Monday to Friday, 9.30 pm slot, replacing 'Kareena Kareena'.
Said Punit Goenka, Business Head, Zee TV, "For Zee TV, Saat Phere is not a mere serial. It is a representation of issues and causes close to our heart that we attempt to bring across through the medium of popular entertainment. We believe that engrossing people urges them to start thinking and is a far better purveyor of change than didactic preaching can ever hope to be."
The teaser campaign around the show began two weeks back and the next phase is presently on. With a new face as the protagonist, Zee TV has high expectations from this effort.
Goenka further said, "Since Saat Phere is based on such a topical issue, the show will have a two-way flow of communication and viewer responses will affect the course of Saloni's life. In the past also we have reached out our audiences through our landmark shows and I am confident that with Saat Phere we will not just entertain people but impact lives."
The 9.30 pm slot has showed optimism for Zee when 'Kareena…' in its initial stages was delivering an average 1 plus. Going forward, the show lost its momentum to some extent but has been one of the popular shows on the channel.